About Us

Evangelist of Japanese authentic gastronomy, culture and lifestyle 

Nonbe Store's mission is to make the traditional, authentic and finest products made by local Japanese artisan available to everyone in the world. Also, to preserve the traditions, cultures, techniques and tastes over the long term.
Based in Japan, we search for manufactures that create great products with passion and dignity from Hokkaido (northernmost island) to Okinawa (southernmost island). 
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Japanese Foods
Japanese food culture is based on the mountains that cover most of the land, the quality water they bring, the sea that surrounds the island nation, and positive influence Japan has gained from abroad especially Asian countries. There are already well-known menus such as sushi and ramen, but the variety of Japanese food is much broader. We search for the best ingredients, dishes from all over Japan, carefully select and provide to the world with affordable price.
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Not Just About the Foods
“Shibui” is a Japanese adjective that literally means bitter or sour, and extensively signifies that something is calm, modest, simple but beautiful. There is no single answer to what "Shibui" means but it's something we feel. 
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        wabi-sabiOnsen
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In the modern world, things are becoming more and more complex, flashy and rich which is great in many ways but we sometime get tired of it (at least I do).
That's why we believe that the Japanese concept of "Shibui", could be re-valued for us to appreciate the beauty and excitement in calm, simple and modest things. These things could be regarded as boring or old or sad but have its own beauty if you look with the lenses of "Shibui".
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About Us
We are based in Shibuya, Tokyo, center of Japan where various interesting products and cultures gather. At the same time, our team fly around Japan to meets great products hidden in local Japan. Besides Nonbe Store, we work with distributers in Singapore, Taiwan, USA etc., to offer finest products to the world. 
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